The Power of Experiments: Decision Making in a Data-Driven World by Michael Luca, Max H. Bazerman

Download books for free online pdf The Power of Experiments: Decision Making in a Data-Driven World


Download The Power of Experiments: Decision Making in a Data-Driven World PDF

  • The Power of Experiments: Decision Making in a Data-Driven World
  • Michael Luca, Max H. Bazerman
  • Page: 232
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780262043878
  • Publisher: MIT Press

Download eBook




Download books for free online pdf The Power of Experiments: Decision Making in a Data-Driven World

Overview

How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world. Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”



More eBooks: Free ebooks online no download The Severed Moon: A Year-Long Journal of Magic (English literature) by Leigh Bardugo 9781250207746 read pdf, Free text ebooks download Unnatural Magic (English Edition) here, Download free french books Mi corazon y otros agujeros negros (My Heart and Other Black Holes) 9786073134644 pdf, Download epub books online free How to Have Impossible Conversations: A Very Practical Guide DJVU PDB iBook 9780738285320 here,